Every business question deserves a reliable answer.
Traditional market research is slow, expensive, and dependent on manual interpretation. Quazelle replaces fragmented tools and agency workflows with a system that designs studies, collects real responses, validates data, and delivers interpretable insights, all in one place.
Quazelle automates the full research lifecycle, from questionnaire design to insight delivery, providing validated, comparable data across markets and time periods.
It’s not just a research tool. It’s a decision engine built for teams that need clarity, speed, and confidence.
How does Quazelle work?
Every study on Quazelle follows the same proven structure, ensuring consistency, comparability, and reliability whether you run a one-off analysis or continuous tracking.
- Define what you want to measure
- Select the relevant research module
- Collect responses from verified consumers
- Automatically validate and structure the data
- Interpret insights through dashboards and AI-assisted analysis
Research modules snapshot
Standardized research modules for real business questions
Quazelle offers modular research frameworks designed to answer the most common and critical market questions organizations face.
- Brand perception and tracking
- Market sizing and mapping
- Pricing sensitivity
- Product and concept testing
- Category dynamics
- Audience profiling
Each module uses structured methodology and consistent metrics, enabling comparison across markets and time.
Why Quazelle?
Why organizations choose Quazelle
Survey tools require expertise and rarely deliver representative insights. Research agencies are costly, slow, and difficult to scale. Quazelle removes these barriers by automating research design, data validation, and interpretation, allowing teams to generate reliable insights without analyst dependency.
Who uses Quazelle
Built for teams that rely on evidence
Quazelle supports decision-makers across industries who need dependable market intelligence to guide strategy and execution.
Corporations and enterprise teams
Track brand health, monitor market shifts, and align stakeholders across regions using comparable data.
SMEs and growing brands
Validate assumptions, understand customers, and make informed decisions without building an internal research function.
Consultants and agencies
Use Quazelle as a research backbone to deliver consistent, data-driven strategy for clients.
Investors and strategy teams
Assess markets, validate theses, and monitor performance through real consumer data.
Platform Benefits
Quazelle combines real respondent data, structured metrics, and AI-assisted interpretation into a single intelligence system.
Real respondents
All insights come from verified, real people across global markets, ensuring decisions are grounded in authentic consumer sentiment.
Automated study design
All insights come from verified, real people across global markets, ensuring decisions are grounded in authentic consumer sentiment.
Built-in data validation
All insights come from verified, real people across global markets, ensuring decisions are grounded in authentic consumer sentiment.
Standardized metrics
All insights come from verified, real people across global markets, ensuring decisions are grounded in authentic consumer sentiment.
AI-supported interpretation
All insights come from verified, real people across global markets, ensuring decisions are grounded in authentic consumer sentiment.
Continuous tracking over time
All insights come from verified, real people across global markets, ensuring decisions are grounded in authentic consumer sentiment.
Get started
Get started with
Quazelle
Start using automated research modules to answer your business questions and support better decision-making.
Everything you
need to know
How quickly can I see results?
You’ll start seeing insights within days. After your first subscription, your dashboards, interactive graphs, and AI-powered interpretations are ready within 5 days so you can immediately begin exploring your data and asking follow-up questions through your personalised AI Assistant.
What level of technical expertise is required?
None. Quazelle is built for real teams, not data scientists. The platform uses a conversational interface that lets you ask questions in natural language and get clear, actionable answers without technical setup.
Why do 2 modules = 5 KPIs = 1 study block?
Each study block is built for statistical reliability and clarity.
1 KPI requires around 2-4 questions
1 module = 8–10 questions
1 full study block = 15–20 questions (the global standard for robust quantitative research)
This structure ensures insights remain clean, comparable, and accurate across markets.
Why does sample size affect price?
Larger samples offer higher precision and they cost more to recruit. Increasing the sample size increases statistical confidence, allowing brands to make decisions with greater accuracy.
What kind of support do you provide?
All subscriptions include end-to-end support. You get onboarding, check-ins, and continuous optimisation of your studies. Higher-tier plans offer priority assistance, strategy reviews, and custom development when needed.
Can I change my research requirements after I subscribe?
Absolutely. You can update modules, add new KPIs, adjust frequency, expand to new markets, or retarget new segments at any time. Your plan adapts with your needs, and custom pricing applies when requirements change.
Why an annual subscription?
Continuous Intelligence works only when insights are uninterrupted.
An annual subscription gives you:
- Always-on dashboards
- Unlimited AI analysis
- Your dedicated Co-Pilot trained on your own data
- A continually updated data environment
It’s everything you need to monitor your market in real time, not once a quarter.
Why use Quazelle instead of generic AI tools like ChatGPT for market research?
Because Quazelle runs real research. LLMs can only generate conversational responses based on their training data; they cannot collect responses, run surveys, or produce statistically valid insights about your specific brand..
Quazelle does the full stack:
- Study design
- Sampling
- Real respondent data
- Statistical analysis
- AI interpretation
The conversational AI is just an interface for accessing insights like asking ChatGPT to use a real medical device to check your blood pressure, instead of measuring it itself.
How does market segmentation help your target market?
Segmentation helps companies understand what different groups want and why. This leads to better product decisions, sharper marketing strategies, and experiences tailored to each audience, ultimately increasing loyalty and conversions.
Where does Quazelle get its data from?
All insights come from verified, real respondents. Quazelle uses structured sampling, identity verification, and global reach to ensure high-quality, authentic consumer feedback across markets.
Can I compare results across different countries or segments?
Yes. Quazelle is built for comparability. You can run the same study across markets, demographics, or product lines and instantly see similarities, differences, and performance gaps.
What types of research can Quazelle handle?
From market sizing and concept testing to brand tracking, audience segmentation, pricing studies, and competitor analysis. Quazelle runs nearly every standard quantitative consumer research project through automated, scientifically designed surveys.
Is my data secure?
Yes. Quazelle follows strict data protection and privacy frameworks, with encrypted storage and anonymized datasets by default.